K 12 Education
Pain Points:
- Lack of Brand awareness
- Shifting of physical classroom education to online classes due to the lockdown
Objectives:
- To increase the awareness among the target audience group, and create a brand recall
- Establish the school among country’s reputed residential schools
- To convert this branding & Digital Marketing into admissions for session 2021-22
Solution Strategy:
- Capitalize on the brand name of the parent organization that also has India’s No.1 School under their umbrella
- Aggressive promotion through digital & social media, and viral video marketing for increasing reach & recall
- Mapped the consumer throughout the journey and eliminated the bottlenecks, ensuring an enhanced user experience & reducing the journey time by 20%
Results:
- 835 paid registrations delivered within a quarter
- 53% more admissions than estimated
- Successfully established the brand among the best school in the category as 3x more admission enquiries were generated when compared to previous session 2019-20