K 12 Education – Influidity Solution

Pain Points:

Lack of Brand awareness
Shifting of physical classroom education to online classes due to the lockdown

Objectives:

To increase the awareness among the target audience group, and create a brand recall
Establish the school among country’s reputed residential schools
To convert this branding & Digital Marketing into admissions for session 2021-22

Solution Strategy:

Capitalize on the brand name of the parent organization that also has India’s No.1 School under their umbrella
Aggressive promotion through digital & social media, and viral video marketing for increasing reach & recall
Mapped the consumer throughout the journey and eliminated the bottlenecks, ensuring an enhanced user experience & reducing the journey time by 20%

Results:

835 paid registrations delivered within a quarter
53% more admissions than estimated
Successfully established the brand among the best school in the category as 3x more admission enquiries were generated when compared to previous session 2019-20