Pain Points:
- Absence of digital sales channel
- No digital brand presence
Objectives:
- To create alternative channels of sales apart from brick & mortar stores
- Establish the brand in digital platforms
- Capitalize the power of digital eco-system and break the geographical barriers to enter new market
Solution Strategy:
- Designed & developed an e commerce website for the brand
- Established the brand on social media platforms
- Focused keywords strategy for the website SEO to generate organic traffic
Results:
- The organization added ₹1.15Crores in sales through the e-commerce website designed & developed by Influidity in a period of 15 months
- With a focused approach for SEO Keywords, the bounce rate of the website was always below 25%
- Without any paid promotion, starting from zero, the Facebook page of the brand added 17,793 page likes within six months.
- Up to 25% of the monthly sales was generated from