Pain Points:

  • Absence of digital sales channel
  • No digital brand presence

Objectives:

  • To create alternative channels of sales apart from brick & mortar stores
  • Establish the brand in digital platforms
  • Capitalize the power of digital eco-system and break the geographical barriers to enter new market

Solution Strategy:

  • Designed & developed an e commerce website for the brand
  • Established the brand on social media platforms
  • Focused keywords strategy for the website SEO to generate organic traffic
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Results:

  • The organization added ₹1.15Crores in sales through the e-commerce website designed & developed by Influidity in a period of 15 months
  • With a focused approach for SEO Keywords, the bounce rate of the website was always below 25%
  • Without any paid promotion, starting from zero, the Facebook page of the brand added 17,793 page likes within six months.
  • Up to 25% of the monthly sales was generated from