Ed Tech
Pain Points:
- Product Cannibalization due to existing pricing strategy
- Lack of brand awareness among the target audience group
Objectives:
- To increase the brand awareness & recall among the target audience group
- To provide the optimal pricing strategy & pricing model
Solution Strategy:
- An in-depth Market Research conducted to determine the optimal pricing strategy, so that, no value is left at the table
- Conducted brand mapping exercise to make target audience aware of the offerings, while leveraging Google AdWords & YouTube In-Stream ads to retarget students who did not convert
Results:
- 28% Increase in revenue & paid subscription with there months of implementing the pricing strategy
- 40% increase in website traffic
- 10 million impressions on Google AdWords within a month, while increasing the conversion rate by 17.35%