Pain Points:

  • Product Cannibalization due to existing pricing strategy
  • Lack of brand awareness among the target audience group


  • To increase the brand awareness & recall among the target audience group
  • To provide the optimal pricing strategy & pricing model

Solution Strategy:

  • An in-depth Market Research conducted to determine the optimal pricing strategy, so that, no value is left at the table
  • Conducted brand mapping exercise to make target audience aware of the offerings, while leveraging Google AdWords & YouTube In-Stream ads to retarget students who did not convert


  • 28% Increase in revenue & paid subscription with there months of implementing the pricing strategy
  • 40% increase in website traffic
  • 10 million impressions on Google AdWords within a month, while increasing the conversion rate by 17.35%