Ed Tech

Pain Points:

• Product Cannibalization due to existing pricing strategy
• Lack of brand awareness among the target audience group

Objectives:

• To increase the brand awareness & recall among the target audience group
• To provide the optimal pricing strategy & pricing model

Solution Strategy:

• An in-depth Market Research conducted to determine the optimal pricing strategy, so that, no value is left at the table
• Conducted brand mapping exercise to make target audience aware of the offerings, while leveraging Google AdWords & YouTube In-Stream ads to retarget students who did not convert
•  

Results:

• 28% Increase in revenue & paid subscription with there months of implementing the pricing strategy
• 40% increase in website traffic
• 10 million impressions on Google AdWords within a month, while increasing the conversion rate by 17.35%