Entertainment OTT – Influidity Solution

Pain Points:

Close to zero paid subscription increase in the previous quarter for the platform
Poor user targeting led to negligible brand awareness & recall among the target audience group

Objectives:

To create an awareness about the brand among the target audience group
To increase the ratio of paid subscribers on the portal
Create a buzz around the upcoming releases and convert this buzz into PPVs

Solution Strategy:

Unified brand communication strategy for platform promotion
A separate promotional strategy devised & implemented for the promotion upcoming releases
Integrated both the strategies of brand promotion & content promotion to establish a symbiotic relationship between the brand & the content.

Results:

Added 15% more subscribers within a month of implementing the brand promotional strategy
Generated more than 9 million impressions within a week for the promotion of the latest release
The latest release of the platform got 200,000+ PPV’s within a month of its release