Entertainment OTT
Pain Points:
- Close to zero paid subscription increase in the previous quarter for the platform
- Poor user targeting led to negligible brand awareness & recall among the target audience group
Objectives:
- To create an awareness about the brand among the target audience group
- To increase the ratio of paid subscribers on the portal
- Create a buzz around the upcoming releases and convert this buzz into PPVs
Solution Strategy:
- Unified brand communication strategy for platform promotion
- A separate promotional strategy devised & implemented for the promotion upcoming releases
- Integrated both the strategies of brand promotion & content promotion to establish a symbiotic relationship between the brand & the content.
Results:
- Added 15% more subscribers within a month of implementing the brand promotional strategy
- Generated more than 9 million impressions within a week for the promotion of the latest release
- The latest release of the platform got 200,000+ PPV’s within a month of its release